Package Design

Structural engineering of package design starts with the product that is going into the packaging; so we need to know and understand a number of product and package elements at the start of any design prototyping project.

What We Need to Know for Effective Package Design and/or Prototyping:

  1. Dimensions of the product and the contents of the package; that is, what will the package hold (the package and the contents: length, width, depth).  A sample of the physical contents (product) is necessary, particularly when you require an original package design and structure, rather than an edited version.
  2. Characteristics of the package: material (for example, type of paper or cardboard, caliper or thickness); type of closure (for example, glued, tabs, fold-in flaps, auto-lock, hanger); style (for example, box with sleeve or wrap, box within another box – nested, foam nesting, etc.); will the package be printed and/or labeled – this is particularly important in terms of package assembly and display so that the printing and/or labels are not covered by folding over, or in, parts of the package.
  3. Purpose: Is the package to be a one-time use (throw-away) or does it need to withstand continuous use?  Is the package for food, to be exposed to extreme cold or heat, or is it for other commercial and/or consumer use.  Note, if for food packaging, what are the food packaging criteria?
  4. Are the contents of the package fragile or breakable?  Does the package need to be developed to minimize shifting and/or breakage? Will the package need to travel long distances – by air, land or sea? These are just some of the considerations that may affect package construction.
  5. End product use: Is the end product a retail/consumer (B2C) product or is it being packaged for the business to business (B2B) market place?  Package criteria related to branding for B2C is often quite different than the B2B market.
  6. Are there environmental concerns related to the package; for example, is humidity a concern, heat, cold or altitude?
  7. Is the package part of another package?  For example, is it contained in another box or display?  If it is, we would need to see samples of all the components – even if those other packages are not changing – to ensure quality of fit amongst all the packages.
  8. Run length: Beyond the prototype quantity(ies), what would the package volume be for a specified run length?  Again, this can affect our recommendations, as large volume quantities may require different materials and more efficient production run processes.
  9. Are there manufacturing or assembly concerns or objectives that we need to know about, such as speed of packaging lines and/or efficient use of labour for packing?
  10. Are there marketing goals or objectives that we need to be aware of; for example, is sustainable packaging a goal for the end client … do materials need to be recycled content, recyclable, etc.

Click on the bar below to see more information on package design prototypes.

For turnaround time and pricing quotes for design prototypes, package design and engineering contact our Production Coordinators at info {at}


production coordination
Production Coordination of Project in Process