The result is a more tactile, and more memorable, communication.
Creating a lowered (into the paper) image provides you with a stronger and higher impact communication piece.
The depth in the image allows your customers to see and to feel the texture, which reinforces your messaging.
However deep we go we always need to ensure that the depth does not affect any of the subsequent processes such as cutting, folding, or perfect binding.
The perfect depth is somewhat subjective: it needs to be deep enough for the contrast in depth to highlight the detailed areas but not so deep that it pushes through the back side of the paper or substrate.
Click on the bars below to see more information on debossing.
Lightweight or low caliper papers or substrates do not perform well as the effect is very (too) shallow.
Specialty substrates need to be tested prior to production run: for example, some heavyweight corrugated stock may crush when feeding into the press, other specialty stocks may not react as expected.